HOLLISTER BODY CARE & FRAGRANCE
In 2015, Hollister relaunched their entire personal care assortment with a fun and fresh new look. New bottles and tubes were selected for the girls core line to increase size impression and offer versatility for labeling. The new aesthetic has been lightened and brightened with an overall color shift to silver and clear. The graphics were inspired by the beautiful hibiscus and orchid flowers iconic to the Hollister brand. Photo-real and watercolor techniques with free-spirited script fragrance names gives this line a soft and more feminine appeal.
With the success of the new core body line, seasonal collections were also introduced to the Hollister girls assortment. Following the same fun, free-spirited aesthetic, limited edition body wash, lotions, mists and fine fragrances were brought into the mix providing the customer a wider variety of product to choose from.
Primary Typefaces: Custom Gothic, Century Gothic and Hand-done script