GOODGILLS
Goodgills was created, designed and executed while participating in a 48 hour packaging challenge. The product category was given at the beginning of the challenge - bottled water. It was then up to each participating team to decide where to take it conceptually... in 48 hours or less. Goodgills was brought to life with childhood obesity in mind. This innovative flavored water encourages children to choose healthier drinks over soda and other high-calorie beverages. All parts of the packaging can be recycled and reused. The entire carton turns inside out revealing a coloring surface that educates children on the benefits of drinking water and recycling. Their original designs can then be reassembled and submitted in a contest to become the next new flavor for Goodgills water.
Primary Typeface: Gotham Rounded
Collaboration Credited: Samantha Peek, Julianna Wolfe, Deidra Harper, Jane Sirinek, Cate Kennedy, Ryan Coons