BLUSHED
Launched in 2015, BLUSHED was designed to help build out the A&F women's fine fragrance assortment. It is a fruity-floral scent, adding a sweeter olfactive story to the women's portfolio. The top note is mandarin orange; the middle notes are rose petals and orange blossoms; and the base note is vanilla.
A slim and feminine bottle form was designed to give height to the Abercrombie & Fitch fragrance skyline. The two-tone metallized cap is not only unique but versatile. Inspired by eclectic jewelry finishes, the brushed silver ring can be anodized to any color providing a custom design detail for potential flanker fragrances. The neck was also designed to support and hold embellishments for future limited edition and special collections. The carton was designed with soft, sheer and delicate elements in mind. Lace graphics wrap the carton giving it a classic feminine appeal. Uncoated paper with metallic inks and hits of gloss varnish details house this beautiful new fragrance.
Primary Typeface: Trade Gothic
Collaboration Credit: Industrial Designer, Kieran Moriarty